With a new year ahead of us and a new administration in place, it will take multiple conversations to better the cannabis industry and right the wrongs of the War on Drugs and systemic racism.
To spark these conversations and begin building a more inclusive cannabis industry, Weedmaps and Green Enterprise have joined together to produce a two-day virtual conference — Information, Education & Empowerment Summit, being held from February 22 – 23.
Green Enterprise, a partnership between Digital Venture Partners and Black Enterprise, is a media resource for Black Americans entering cannabis entrepreneurship. Green Enterprise will virtually gather their audiences to inform, educate, and empower Black and POC entrepreneurs with new opportunities, skills, knowledge, and experience needed to be successful in the cannabis industry. Weedmaps is the event’s presenting sponsor.
“Since the inception of Green Enterprise, our goal has been to bring authentic stories to illustrate the successes achieved by Black, Indigenous, and People of Color operating within the emerging global cannabis industry. Our work with Weedmaps has already shown amazing progress in supporting our work to establish Green Enterprise as an authority in Black Cannabis media,” said Andrew Farrior, producer of Green Enterprise.
When and where do I stream it?
- When: Feb. 22 – 23. 1 p.m. – 7:00 p.m. EST.
- Where: You can watch it at Green Enterprise’s streaming page, which is here.
What will I be watching?
At this virtual summit, you will hear from successful entrepreneurs, Black business owners, and other leaders in the space throughout a series of panel discussions. Topics covered will include social impact and justice, social equity, raising capital and general economics, tips for investing, and other areas specific to successfully entering and participating in the cannabis industry for BIPOC individuals.
Here is the session agenda:
Some of the speakers are:
How is Weedmaps involved in the summit?
As a sponsor and participant in the virtual summit, Weedmaps looks to contribute to the conversation in a meaningful way.
“We are excited for the opportunity to work with Green Enterprise to produce this important event and continue to share our company’s commitment to building an equitable industry,” said Juanjo Feijoo, Weedmaps Chief Marketing Officer. “As legalization continues to move forward across the country and as the cannabis industry grows, we have a responsibility to not only address the wrongs inflicted on minority communities through the War on Drugs but also create a more inclusive economy at scale. The challenges are many, but creating a forum for open discussion and education with key industry decision-makers is more often than not the necessary catalyst for real change and solutions to occur.”
Weedmaps will be programming a panel discussion called “Together for Equity, Access, and Legalization” led by Ru Johnson, Roz McCarthy, and Cedric Haynes. This discussion will focus on the importance of cannabis organizations working together to build a more equitable industry.
The panel will also discuss WM TEAL (Together for Equity, Access & Legalization), a Weedmaps initiative that provides tools and resources to social equity-qualified entrepreneurs and businesses in the cannabis industry.
The cannabis industry is booming and more Americans are historically aware of the tragedy of the War on Drugs and its lasting effects. Now, more than ever, is an important time for Black and POC to be equipped with all the right skills and information to successfully participate at the forefront of this industry as it becomes more widely accepted. By bringing entrepreneurs and thought-leaders together, we can view the cannabis industry through complex lenses that will make an impact socially, racially, and economically.
And cannabis is entering new conversations and interests. Cannabis can be intertwined with countless other industries like wellness, agriculture, tech, sports, food, and music. Knowing how Black and POC entrepreneurs can influence cannabis’s direction will only make for a better, healthier, and more inclusive industry and culture. With this in mind, Green Enterprise and Weedmaps hope to drive thoughtful conversation around the challenges minorities have faced and the pathways toward success. The business opportunities ahead for Black and POC entrepreneurs are well-worth going after, and this summit aims to lay it all out for this community and their allies.
Sophia Wellington is a recent graduate of UC Irvine with a degree in International Studies and a focus on issues and institutions. She loves learning about world cultures, politics, history, movies, music and is beginning her post-college career diving into the cannabis marketing industry.